So you think we sell Christmas lights and decorations? Do you think we sell bulbs and banners and bows? Cords and clips? Snowflakes and silhouettes? Timers and trees?

Nope, that's really not what we do at all. And quite frankly, we wouldn't have much interest in doing that. It wouldn't be nearly as much fun as doing what we actually do.

So what is it that we actually do? Glad you asked!

We provide the Christmas experience to hundreds of thousands of Christmas Enthusiasts around the world. That's what we do. And that's what we love doing.

Crazy Christmas Lights

You're Not Buying Lights

After all, you're not buying lights. Or Christmas trees. Or wreaths or garlands. You're buying an experience. The best experience of the year: the Christmas experience.

And thousands upon thousands of other Christmas Enthusiasts just like you turn to us for help in creating the perfect Christmas experience.

But what is the perfect Christmas experience? The answer to that, of course, varies considerably from person to person.

of Different Christmas Experiences…

One of the most fascinating aspects of Christmas is that it means so many different things to so many different people.

Nativity Scene

At its root, Christmas is a religious holiday - even predating the Christian concept of Christmas. For many Christmas Enthusiasts, the Christmas experience remains all about the religious aspects of the season. For this group, religious displays ranging from menorahs to managers help to create the perfect Christmas experience.

For many Christmas Enthusiasts, it's all about family. For them, the perfect Christmas experience provides a balanced blend of warm, nostalgic memories from Christmases past, the excitement and joy of family celebrating the Christmas present, and the eager anticipations of Christmases future.

For lots of Clark Griswold types, the perfect Christmas experience revolves around the light displays. For these folks, each and every Christmas builds upon the past. Displays get bigger and better. Passersby pause longer to look and linger. Each season brings more delighted "Oohs" and "Ahhs" from delighted friends, family, and neighbors.

And for a great many, the perfect Christmas experience revolves around infusing everyday business activities with the joy and spirit of Christmas. Commercial decorations such as Christmas trees, municipal décor, and business displays all contribute to creating the perfect Christmas experience for these Christmas Enthusiasts.

In truth, Christmas means a blend of some or all of the above for most of us. That makes each individual's Christmas experience as unique as fingerprints and snowflakes.

What's Your Perfect Christmas Experience?

So if you were to describe it, what would be your perfect Christmas experience?

Is it more about enjoying family and friends? Is it more about the religious connotations? Is it about creating a stunning Christmas display that absolutely delights every stranger that passes by your property?

Christmas is all of those things, and many more, too many different people. And though achieving the perfect Christmas experience is an elusive goal, it's what all Christmas Enthusiasts continuously strive for.

But the great thing about Christmas is that it comes around every single year. So if you didn't manage to create the perfect Christmas experience for yourself last year, you'll have another shot at it this year.

And we're here to help you in any way we can to achieve that goal. After all, it's what we do.